McDonalds Corp. is adding apples to all its Happy Meals and launching a nutrition-focused mobile phone app as part of a broader health push.
The changes underscore how the restaurant industry is reacting to the demands of customers and regulators who blame it for health ills ranging from childhood obesity to diabetes.
Among other changes in McDonalds new program:
McDonalds pledged to reduce sugars, saturated fats and calories through varied portion sizes, reformulations and innovations by 2020. It didnt give details. By 2015, it will reduce sodium by 15 percent.
McDonalds will introduce a new mobile app focused just on nutrition information.
McDonalds USA president Jan Fields and other executives will go on a listening tour in August to hear suggestions from parents and nutrition experts. The chain will also launch a new online forum for parents.
McDonalds says the new directives are absolutely not related to impending regulations that will force the industry to curb the marketing of junk food to children and post nutrition information on menus.
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